The emotional positioning map is a tool that allows for the representation of the material to be evaluated in two axis: level of emotional activation and level of positivity/negativity of the emotion. This tool is especially useful to carry out comparisons between different stimuli, with the best stimuli being located in the upper right area of the map.
In this real case, the map represents the emotional positioning of creativities from the usenns website, in comparison with the creativities from websites of three other neurotechnology companies (sample size N=35). In this case, the usenns creativities are represented in orange and the creativities of other companies are represented in pink, blue and green.
One of the results we offer when evaluating any audiovisual material is a video that allows for the visualization of the level of emotional activation and the level of positivity/negativity of the emotion produced by the audiovisual at each time instant.
The upper graph represents the level of emotional activation: the higher the graph, the higher the emotional activation and the instants marked with “!” are those highly representative. The lower graph represents, in red, the level of positivity of the emotion, and in blue the level of negativity of the emotion.
In this real study, a tv ad for a known brand was evaluated (sample size N=40), revealing that the ad caused high levels of emotional activation and positive emotions, which generated an implicit positive association with the brand at the end of the ad.
>Emotional impact of real settings
The objective of this project is to better understand the emotional reactions of people faced with different marketing stimuli, through the use of brain imaging (EEG), biosensors (SC, BVP, RESP, TEMP, HR…) and eye-tracking technology (eye-trackers).
The objective of this project is to manufacture neuromarketing technology that can be used in sale locations, as well as investigating how to improve the reliability of current decodings carried out in these settings (highly influenced by muscle artifacts). .